This post is sponsored by PRecious Communications.
PRecious Communications is celebrating a decade in business!
What started in a Starbucks somewhere in Singapore has become an 80-strong multi award-winning integrated PR agency with a presence in seven countries.
“This might just be the beginning,” said founder and MD Lars Voedisch at the recent company event in Phuket, Thailand, which brought together the whole company from across the region for the first time.
The agency is thriving on its skilled and diverse workforce. “It’s their ambition and drive to learn, their knowledge of the local nuances, and specialised insights, that sets us apart,” Voedisch said.
In 2022, PRecious opened a base in the Philippines and hired new country leads – Paolo Alba in Manila, and Joey Gan in Kuala Lumpur, as well as new practice leads – Arun Saha (for the tech practice “Edge”) and Jose Raymond (for the corporate practice “Inc”).
Voedisch explains the agency has been listening to its clients and added services beyond the classical PR approach. PRecious now offers more strategic advice, content and insights.
“There is growing demand for thought leadership, sales conversions, investor relations and employer branding,” he said. “We are better positioned to drive research and analysis around issues that affect clients.”
A strong Southeast Asian footprint
The PRecious success story has been closely linked to the rise of Southeast Asia. Over the past decade, the region has had an astonishing run, lifting millions out of poverty, modernising, digitising, and creating businesses that are able to compete in the global market.
Abundant international venture capital has been flowing in – hitting US$20 billion worth of deals in 2021, according to data provider Preqin.
More recently though, many firms in the region have been revising growth plans, cutting staff, and putting ambitious projects on hold. Voedisch points out that PRecious stands with its clients and partners in these difficult times.
“We are here to help, to find solutions, and to get out the word to the different stakeholders,” he said. “Sometimes, tough decisions have to be made, it’s never easy, but you have to get the message right.”
For Voedisch, the long-term outlook for the region remains intact.
“It’s invaluable to have a trusted communications partner who understands the local industry and consumer behaviour in Southeast Asia’s fragmented market,” he said.
PRecious isn’t resting on its laurels, and continues to ramp up services and manpower. The coming decade will certainly take it beyond this region.