Refine your 2026 event marketing strategies at Cvent Accelerate

This post is sponsored by Cvent.

Events take up 34% of the average B2B marketing budget. But too often, marketers still struggle to show what that spend delivers.

That’s why Cvent Accelerate is returning to Fairmont Singapore for its fifth year on 6 August. If events are part of your marketing mix, this is where you can learn how martech, insights, and best practices will help you grow reach, drive engagement, build pipelines, and prove ROI.

Here are five reasons to be in the room.

1. Make every event work harder for your pipeline

If you need to show how events drive growth, this event is worth your time. The day will open with a clear view of where B2B event marketing is headed and what that shift means for your strategies. From there, the agenda will move straight into the outcomes marketers care about most: stronger demand generation, faster conversions, clearer ROI, and better ways to connect event activity to business impact.

Sessions such as “Event pipeline anxiety: Solving the fears that keep marketers up at night”; “Decoding the shift: B2B event trends and the path forward in the AI age”; and “RFP to ROI: how AI helps planners, marketers, and hoteliers predict what’s coming next” will focus on the same question: how do you turn events into a measurable pipeline and revenue?

Bring your toughest questions and leave with ideas you can use right away.

2. See how AI strengthens event strategy

AI will be a core theme throughout Cvent Accelerate because marketers need practical ways to move faster, repurpose work, build more repeatable programmes, and connect event performances to business outcomes.

At this event, you will discover how event marketers are using AI-powered tech to improve audience targeting, increase engagement, and make follow-ups more relevant, along with how hotel marketers are using AI to keep their venues and brands relevant in new ways.

The takeaway is simple: use AI to move faster, stay visible, personalise at scale, and measure business impact more clearly.

3. Experience Cvent technology in action

Most marketers hear a lot about event tech, but rarely get to see how it actually works. At Cvent Accelerate, you can see the platform in action from registration through to the post-event survey.

You can also take a dedicated tech tour at the event for a behind-the-scenes look at how Cvent powers events across life cycles and programmes. You will see how different tools support execution and measurement, and how that set-up can help you improve follow-ups, attributions, and reporting.

Make sure you join the “What’s now and next with Cvent” session for a closer look at what is new across the platform and how those capabilities can help marketers plan smarter, reduce manual work, and improve results.

4. Learn from marketers who know pressure

The best conference insights come from marketers who have already worked through the same challenges you are facing.

Cvent Accelerate will bring senior marketing professionals and industry leaders together for direct and practical conversations about connecting events to pipelines, integrating event data into the wider martech stack, improving attendance and engagement, and making a stronger case for event investment.

This is practical input you can use to improve channel performance and prove event value more clearly.

5. Build the relationships that last beyond the day

More than 500 marketers, event planners, hospitality professionals, and senior decision-makers are expected at Cvent Accelerate on 6 August. That means one room full of people trying to get more from events and drive better business results.

Through structured networking, one-to-one appointments, and time built into the day, you can meet fellow marketers and industry experts who understand the pressure to deliver reach, engagement, conversions, and measurable ROI.

Those conversations can help you benchmark your approach, solve execution gaps, and find ideas you can apply to your next event.

Cvent Accelerate is where marketers come to sharpen strategy, see the technology in action, and leave with ideas they can use.

Claim you spot!