BreadTalk, Singapore’s homegrown bakery brand, has launched its first global store concept at VivoCity mall, Singapore.
From source to store, the new concept aims to immerse consumers in a unique gastronomical experience. A repertoire of over 50 brand new items, developed by its international Master Chefs, is being introduced in Singapore for the first time and rolled out across all BreadTalk outlets islandwide today.
Incorporating natural ingredients, baking artistry and modern technology, the new concept store aims to deliver BreadTalk’s innovative product development efforts.
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BreadTalk has also embarked on a few digital transformation initiatives that aims to help to improve productivity and reduce food wastage. This includes the roll out of e-Scheduling and e-Production that will improve productivity by at least 3 percent and reduce wastage by an estimated 20%.
It is also building an integrated system that connects internal kitchen baking processes to the external digital screens in-store. This will allow prompt notification on the digital screens when a new batch of freshly-baked breads are ready. Nearby office workers can also register their mobile devices with the store and be prompted in advance when their orders are ready.
BreadTalk’s new concept store features a contemporary design – a neutral colour palette was chosen to accentuate the appeal of golden-baked breads.
Meanwhile, all outlets across Singapore will be reinvigorated progressively to sport the new concept’s contemporary interiors. The new store concept will be implemented internationally, with the first in China in the first quarter of 2016, followed by Thailand and Indonesia.
“As a bakery brand that has been operating in Asia for the past 15 years, we understand the desire for a healthy, clean taste that our consumers look forward to and recognise the importance of naturalness in our products,” Tan Aik Peng, divisional CEO, Bakery Division said.