Grab taps former Coca-Cola senior director to lead regional F&B and FMCG accounts

Grab has appointed former Coca-Cola digital acceleration strategy and enablement senior director Andrew Hill as its head of regional strategic accounts for F&B and FMCG, marking his next career move after leaving the beverage giant.

Hill shared the appointment in a LinkedIn post, saying he was looking to work alongside leaders in retail media, unlock the potential of shopper data and build partnership ecosystems following his departure from Coca-Cola.

In his new role, Hill will lead strategic partnerships across Southeast Asia, working with some of the region's biggest brands to help them realise greater value through Grab's ecosystem, according to his LinkedIn.

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He said Grab presented an opportunity to get closer to the action, where strategy meets execution, adding that he was looking forward to building on the work already underway alongside the company's regional team.

The appointment also marks a new chapter in Singapore, where Hill has lived for almost 10 years. He described the timing as particularly exciting given Grab's current stage of growth.

MARKETING-INTERACTIVE has reached out for more.

Hill's departure from Coca-Cola came after a stint as its digital acceleration strategy and enablement senior director, a position he held from August 2023. Prior to that, he was head of O2O strategic partnerships for ASEAN and the South Pacific from May 2022 to August 2023.

During his time at Coca-Cola, Hill highlighted his involvement in building the company's partnership with Grab, including the Coke & Go initiative. He also worked on digital acceleration in New Zealand and AI enablement across ASEAN and the South Pacific.

Before joining Coca-Cola, Hill was director of sales for APAC at eCommerce intelligence firm Edge by Ascential, where he led regional sales and marketing operations. He previously served as client director at the company, helping consumer goods manufacturers grow their eCommerce businesses. He had also held roles at Octopus Group and Woolworths Group, based in Australia.

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