AsiaOne to focus more on "popular content" post revamp

AsiaOne has revamped its website and revealed a new content strategy moving forward. Instead of breaking news updates, the news site is looking towards focusing on social news and popular content, according to an editor’s note announcing the change.

"Rather than delivering breaking news updates, we are now focusing on more social news and popular content we know your friends and colleagues are talking about," Karen Lim, editor at AsiaOne said. Some examples of the stories they are looking to focus on moving forward include the coffee shop saga which saw UOB being pulled in unwillingly and the recent United Airlines saga.

The website’s traditional red and blue colours have been replaced by a yellow coloured theme, with new structures in how it presents its content. The site will look towards delivering bite-sized information, in the form of “easy-to-read” articles made for a social audience.

The new website revamp features a new homepage and sections such as "Trending stories" and news which it pulls from The Straits Times, The Business Times and The New Paper, along with other sources. It also features a section for video content made in-house.

Marketing has reached out to SPH on how these new changes affect advertisers.

AsiaOne is not the only website to undergo a revamp in recent times. Mediacorp’s CNA too, recently underwent major changes in its website and apps for tablet and mobile devices. It was called its “most extensive upgrade”.

According to the company, the new features are being introduced in phases, the first being a more intuitive design to make searching for content easier, said the company in a press statement. The refreshed site and apps were developed over 12 months following extensive input from advertisers, readers, viewers and listeners.