AMOREPACIFIC Singapore says marketing on social is key in 2019

Korean beauty company, AMOREPACIFIC Singapore, has appointed local social media agency, Duo Studio, as agency on record for its premium lines - Laneige and Mamonde.

Duo Studio will fully manage Laneige and Mamonde’s social media platforms from content strategy, content production, media strategy, to community management.

According to Lim Yi Fang, brand general manager (premium division), AMOREPACIFIC Singapore, in 2019, AMOREPACIFIC Singapore aims to further strengthen its social media presence "by digging deeper and doing more". She added that placing social media at the heart of its marketing efforts is key to helping in closing the loop between consideration to conversion.

"Integrating social across its digital and offline initiatives (where relevant) is key to provide a tighter/consistent offline-to-online-to-social experience flow for our customers; to maintain strong brand affinity and reduce any chance of drop-offs along the customer journey,” Lim said.

"Duo Studio demonstrates a strong understanding of how to “make social work for brands”. The team’s vigour to understand more about our products, what excites our existing and potential customers, and being able to create and push out relevant content to them in a timely manner, is essential to us,” said Lim.

Stephanie Phua, founder, Duo Studio said, "We’re always very excited to explore social in a new industry, especially one that is so established like beauty. This incentivises us to think beyond what the industry is currently doing and how we can shake things up together with Laneige and Mamonde. We’re grateful for the opportunity to be able to work with such an established cosmetics brand. I’m even more grateful as the team worked on the win while I was away. I am very proud of them."

With AMOREPACIFIC Singapore, Duo Studio adds “beauty” to its mix of clients such as AsiaMalls, American Express, FNN (NutriSoy, NutriWell), KAO Group (Laurier, MegRhythm, and Merries), MINI Singapore, Pan Pacific Hotel Group, and UNIQLO.