Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
AirAsia launches unlimited flights on super app after breaking into SG food delivery space

AirAsia launches unlimited flights on super app after breaking into SG food delivery space

share on

AirAsia is offering unlimited access to its international and domestic flights as well as eCommerce delivery services on its super app. This comes shortly after it launched food delivery service airasia food in Singapore last month. 

Consumers can get unlimited flights to destinations including Alor Setar, Langkawi, Penang, Ipoh, Kuala Lumpur and Johor Bahru within Malaysia, as well as other ASEAN destinations such as Indonesia, Singapore, Thailand and Philippines. Purchasing ASEAN Unlimited also enables consumers to enjoy unlimited free delivery for every order made on airasia Shop, Fresh and Food, which is available until 26 March 2022. Flights marked 100% off are flights that ASEAN Unlimited holders can redeem and book. A+M has reached out to AirAsia for additional information.

Group CEO Tony Fernandes said it has always been a disruptor and it wants to continue providing value to is customers. "With positive developments on COVID-19 vaccination across the region, we are revving up our engines to ensure a smooth take-off when travel returns. As part of our preparations to welcome the recovery of air travel in the region and to further stimulate the local economy, we hope that this product can also serve as a catalyst as the ASEAN tourism industry gears itself for a post-COVID revival," he added.

CEO of, Karen Chan, said it received a highly positive response when it introduced the AirAsia Unlimited Pass last November, which allows consumers to buy now and travel later. The pass sought to stimulate domestic tourism in markets such as Malaysia and Indonesia. 

Separately, AirAsia touts its food delivery platform to have "the lowest commission rate in town", charging a commission rate of 15% to merchants. As part of the launch in the Singapore market, airasia food is on the hunt for F&B operators to sign up as merchants, offering a special sign-on rate as low as 8% for the month of March. Fernandes said previously that this enables merchants to earn more while having full control over their menu, pricing and easy access to data aside from being able to communicate directly with their customers.

MARKETING-INTERACTIVE's Content 360 Week is back from 6 to 8 April this year! Super charge your content production, distribution and monetisation strategies by learning from brands such as NBA Asia, P&G, Malaysia Airlines, and Marriott International, among others. Sign up today!

Related articles:
Analysis: Can airasia food's aspirations in SG take flight amidst stiff competition?
AirAsia bites into food delivery industry as part of super app dream realises super app dream: 'We have not wasted a crisis'
AirAsia Media Group unveils Jannine Weigel aircraft livery
How AirAsia RedRecords integrates its artists into the passenger journey via in-house assets
AirAsia BIG Loyalty rebrands to show offering beyond flights
After, AirAsia takes to the skies with Agoda to revive SEA travel
Neelofa steps down from director role at AirAsia Group
AirAsia’s logistics arm Teleport launches 'Shop Sama Kamek' campaign
AirAsia and Group plan for travel revival in SEA and China
AirAsia's BIG Loyalty introduces new face of the brand 'BIGGIE'
AirAsia diversifies eCommerce business to include B2B agriculture

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window