Revolut takes on partnership deals in lifestyle play

Revolut is adding more lifestyle perks to its memberships in Singapore, partnering with foodpanda and OpenAI to offer eligible customers complimentary access to pandapro and ChatGPT Go.

The partnerships expand the fintech's push beyond financial services into everyday lifestyle and digital benefits, with Revolut saying members can now access more than SG$4,000 worth of benefits through a single membership. The new subscriptions can be activated through the Revolut app at no additional cost for eligible customers.

Speaking to MARKETING-INTERACTIVE, Charlie Short, head of growth APAC at Revolut, said the partnerships are aimed at giving customers more reasons to join Revolut, use it more frequently and see greater value in its paid plans.

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While Revolut did not specify a membership growth target for the next three to six months, Short said the company will measure the partnerships against their ability to attract new customers, deepen engagement among existing users and deliver value.

"Singapore is a highly digital market, and increasingly the value of a financial product goes beyond banking alone," he said, adding that combining financial services with benefits spanning food, groceries and AI could make Revolut more relevant to customers' everyday lives.

The partnerships also form part of Revolut's wider customer acquisition strategy, allowing the fintech to reach consumers through brands and products they may already be familiar with.

Short said financial services remain at the heart of Revolut, but the company sees an opportunity to deliver value across areas where customers already spend their money. Foodpanda addresses food and groceries, while OpenAI reflects the growing role of AI in how consumers work, learn, plan and complete everyday tasks.

"For existing customers, they make our paid plans more valuable and give them more reasons to deepen their relationship with Revolut," he added.

Under its partnership with foodpanda, Revolut Premium and Metal customers in Singapore will receive complimentary access to pandapro. The subscription offers benefits across food delivery, groceries and pick-up orders, including free delivery on eligible restaurant and grocery orders, discounts at more than 4,000 pick-up restaurants and additional savings on selected pandamart, Cold Storage and Giant products.

For Revolut, the choice of partners came down to whether they could offer customers benefits they would otherwise use or pay for themselves, Short said. He described foodpanda as already being part of everyday life for many Singaporeans, with pandapro offering tangible savings across food delivery and groceries.

OpenAI, meanwhile, taps into the increasing use of AI for work, learning, travel, research and life administration. Revolut is extending complimentary access to ChatGPT Go across all three of its plans, including its free Standard tier.

More broadly, Short said the partnerships reflect Revolut's ambition to build "one app bringing together financial services and genuinely useful everyday benefits", rather than adding perks simply for the sake of having them.

The approach is also intended to differentiate Revolut from more traditional banking rewards programmes. Rather than assembling a collection of disconnected perks, Short said the company wants to bundle products and services that customers already use and might otherwise pay for separately.

"We want a Revolut plan to be something customers can see the value of every day," he said. "Ultimately, the benchmark is simple: customers should look at what they get from their Revolut plan and feel that the subscription pays for itself."

"As consumers become increasingly selective about the subscriptions they pay for, we're focused on ensuring our paid plans deliver meaningful value every day," said Raymond Ng, CEO, Revolut Singapore and SEA.

He added, "Whether our customers are travelling overseas, reading the latest business news, staying secure online, ordering dinner or using AI to help them write, plan and organise their daily lives, Revolut memberships are designed to bring together the services people rely on most. We're excited to welcome foodpanda to our growing ecosystem of lifestyle partners while also expanding our subscription offering with ChatGPT Go."

“Connecting people with their favourite food and grocery essentials quickly and affordably is at the heart of what we do at foodpanda. This partnership allows us to bring the full suite of pandapro benefits to Revolut’s community of digitally savvy and financially prudent members. It’s all about enhancing our customers' lifestyle by bringing them closer to our everyday app.” said Bhavani Mishra, managing director, foodpanda Singapore.

The partnership also builds on foodpanda's broader push to position itself around everyday value. Earlier this year, the delivery platform rolled out its regional "Make life delicious" brand campaign, shifting its proposition from convenience towards seamless experiences, greater choice and savings for consumers.

Running across Singapore, Malaysia, Hong Kong, Taiwan and the Philippines, the campaign highlights foodpanda's meals and grocery delivery ecosystem alongside exclusive perks for pandapro subscribers. It also introduced a refreshed visual identity, out-of-home activations and a series of campaign films.

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