Through the acquisition, both the clients and shareholders of GrowthOps aim to expand service offering, establish a deeper footprint in the Asia Pacific region as well as to increase its scale to compete with larger global service providers. Listing on the ASX in March 2018, GrowthOps looks to fuse together marketing, technology and people disciplines, according to GrowthOps chief executive officer, Paul Mansfield.
Mansfield said that GrowthOps has created a new category in professional services as it looks to help organisations acquire and retain new customers, build and launch transformational products, as well as scale operations. He said that the company was formed after 15 entrepreneurs merged their specialist businesses to create a single execution partner to help clients grow.
Mansfield said that the company was attracted to APD’s complementary, technical and creative capabilities, as well as its established footprint across Southeast Asia. He added that APD remains as how clients have always known them, but with the bolstered entrepreneurs across the full spectrum of growth services. Marketing has reached out for more comments around the rebranded entity.
"We’re pleased to complete the APD rebrand today, with six of the original eight GrowthOps businesses having already rebranded as GrowthOps. Moving to a single brand is one of many milestones we have significantly progressed or achieved as we become a single company. Another is collaboration, across disciplines, industries and geographies. It’s fantastic watching our teams collaborate, and it’s already starting to deliver great results for our clients," he said.
Last year before the acquisition, APD made several new hires and was looking to add on more to its team. The 300-strong company promoted Alex Thoma to the role of Digital Transformation lead. Meanwhile, Rachel Crimmins stepped into the role of group account director and Tim Sharp took on the role of regional strategy lead.
According to the agency, the internal promotions have created a raft of new opportunities to join the team with positions such in the business development, performance media and client servicing units now open.
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