Content360 2023
Zenyum bolster c-suite execs with CMO appointment, names new CFO

Zenyum bolster c-suite execs with CMO appointment, names new CFO

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Smile cosmetics company Zenyum has added two new names to its C-suite league with the appointment of Bassam Abdel Rahman (pictured right) as chief marketing officer (CMO) and Nikhil Kamran (pictured left) as chief financial officer (CFO).

Rahman enters the position after helming the role of senior vice president of marketing since 2020 where he led the brand's international marketing and design teams to deliver a five-time improvement in Zenyum's marketing ROI, according to the brand. An experienced marketer with over 17 years in advertising and marketing roles, Rahman has previously led global and regional brands such as Apple, Adidas, Grab, and Carousell. He also helped set up 72andSunny in Singapore as its managing director.

“Over the past years, Zenyum has continued to outperform its category in an operationally difficult environment. Rahman has built the Zenyum brand and driven our best-in-class marketing ROI in a way that protected our unit economics and gave us continued advantage against competition.” said Julian Artopé, the founder and CEO at Zenyum.

Don't miss: Marketing podcast: Not your invisible braces with Zenyum

Kamran on the other hand, joins Zenyum from Claritas HealthTech where he served as its CFO for just under three years. Prior to that, Kamran clocked over 15 years in finance related positions at companies such as Clermont Group and Masan Resources where he served as investment executive and CFO respectively.

“Kamran has been an incredible addition to the team and comes at the right point in time for the company, further helping us to drive profitability and complementing an experienced team with his strong skill set. With Rahman and Kamran on board, we are excited to profitably supercharge Zenyum’s next phase of growth,” said Artopé. 

When MARKETING-INTERACTIVE reached out, Rahman confirmed that the roles are new, and the appointments will be effective immediately. 

He added that he will be reporting to Artopé directly while Kamran will report to the company's COO and founder, Frederik Krass.

With their significant levels of experience, and Rahman will partner together to execute efficient capital allocation across all of Zenyum’s nine markets as they propel the business from a fast growing start-up to a sustainable growth-stage company.

"We will be working closely together to achieve the right ROAS targets while investing in the right channels, growing the brand and ultimately setting the company on a path to profitability," said Rahman.

Related articles:
Zenyum further strengthens team with new VP of growth
Zenyum hires Gaurav Gupta VP of marketing operations
Zenyum launches pop-up Smile Gym in SG to chase away pandemic blues

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