ZenithOptimedia China CEO Mykim Chikli (pictured left) has been promoted to CEO of ZenithOptimedia Greater China, effective immediately.
In addition to increased geographical responsibilities, Chikli will also assume regional client leadership responsibility for the LVMH business.
Filling Chikli’s spot is SiewPing Lim, who has been promoted to CEO of ZenithOptimedia China with immediate effect.
Commenting on the promotions, ZenithOptimedia APAC Chairman Gerry Boyle, said: “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, has led our business in China to huge growth in revenue, reputation and talent.
“The key features of Mykim’s leadership have been building the strongest possible management team and client relationships, and it’s these foundations which have now allowed her to take on these increased responsibilities.
“Our business in China is among the most diversified businesses we have globally, and amongst many other things, Mykim will be looking to build our Performics and Newcast businesses across Greater China with the same outstanding business results.”
Chikli commented: “Taking on more responsibilities in the region is a fantastic opportunity for me to continue to drive the necessary change in our business beyond China.”
Lim added: “My aim is to grow the agency to the next level, both in terms of business scale and our ability to continue thriving in this transformative era.
“We have many assets that form the basis of strong growth: great people with remarkable combination of aptitude and attitude plus an enviable client portfolio”.