ZenithOptimedia's Florence Wong to join New Media Group

ZenithOptimedia Hong Kong managing director Florence Wong will leave the media buying agency by the end of December to join New Media Group early next year.

In her new role, she will lead digital sales and marketing at the group, pitching long-term contracts involving projects such as event marketing campaigns to clients, especially those related to digital marketing.

Wong's new team will work in parallel to the three teams currently led by Cindy Chan, chief of branded sales and marketing at the group.

Chan was promoted from her previous role as GM of Weekend Weekly to the new role and the three teams were formed as part of a restructuring process in November.

Wong has worked in her current role as managing director for ZenithOptimedia for three years. She previously held the role of general manager for Optimedia Beijing for six years.

Wong was unable to confirm or deny her move when contacted by Marketing.