ZenithOptimedia is marking its 25th birthday with a major global futures study to look at how the world could change over the next 25 years. The study will look at how the world’s economies will develop, how societies will change, how advances in technology will improve daily lives and how people might enjoy entertainment in the years to come.
ZenithOptimedia will publish the study in December.
The agency was founded in 30 October 1988 in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, Zenith Media became the first media agency to be launched in many of the key markets around the world, in China in 1994 and the US in 1995. Optimedia was launched by Publicis in France in 1989, and in 2000 the two businesses were merged when Publicis Groupe bought Saatchi & Saatchi.
In 2002, ZenithOptimedia unveiled its unique positioning and commitment to marketing performance: The ROI Agency. The agency has now expanded to include new specialist companies: Performics (digital performance marketing), Newcast (branded content) Moxie (full service digital), Ninah (analytics) and Sponsorship Intelligence. And in 2012, ZenithOptimedia unveiled its real-time approach to marketing: Live ROI.
“While our business has changed beyond all recognition in scope and scale, I believe that the enduring success of ZenithOptimedia is testament to the fantastic people and spirit around the network and the clear purpose and direction that we derive from our ROI focus,” Steve King, CEO, worldwide, ZenithOptimedia said.
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