YTL Communications hands Entropia slew of duties

YTL Communications has hired Entropia as its agency for social, content, digital creatives, media and asset management services. Entropia will be working hand in hand with the mobile service provider to support and meet its social and digital communications goals.

YTL Communications said it launched the country’s first nationwide converged 4G LTE Internet and VoLTE (voice-over-LTE) network with over 85% population coverage 11 months ago under the service brand YES.

Ten months since inception, Entropia has already worked with more than 15 clients including Tesco, Johnson & Johnson, Nippon Paints, PepsiCo bottler Etika, AIA, KFC, Grab, Sime Darby, Beiersdorf and Air Asia among others. The agency has expanded from 16 to 80 employees and recently won a string of industry recognition at Markies Awards.

Wing K Lee, CEO of YTL Communications said: “YES may be a young brand in this highly competitive industry, but we are confident that we can win by bringing to our customers an innovative, always-on connected experience to improve the way they live, learn, work and play. We wanted a partner that shared our passion to drive positive change and can bring to us the depth and breadth of data, content and tech skills. In Entropia, we found this promising mix.”

"We are extremely honoured to be a part of the YES journey that anchors on innovation as their north star. Entropia was conceived to bring to clients, marketing in the digital age and we have found great resonance in YES towards this,” Derek Tan, partner, Content and Social said.

Prashant Kumar, partner at Entropia said: "As YES embarks on a new shape of future, with a disruptive stance, we are proud to be their digital transformation partner. Our custom offering of Entropia Rouge is designed to breach the rules of the game, and we look forward to leapfrog some of the category norms, in how we approach YES. We are excited about making amazing happen with YES.”