YouTube has decided to remove an ad for The Nun, which as many of us Conjuring fans know is said to be crazy A.F. The unskippable ad sent the Twitterverse in a frenzy, with one tweet gathering over 137k retweets.
WARNING! If you see an ad on youtube with the volume sign 🔊🔉🔇 being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life
— apple 🍎 (@bbydvas) August 12, 2018
The ad for the film produced by Warner Bros, would play before other videos, and would suddenly show the face of the infamous ghost nun flashing on the screen in a middle of pseudo ad. A shriek would follow. According to YouTube, which has in recent years faced a tremendous amount of heat for its content, the ad violates its guidelines on ‘promotions that are likely to shock or scare’.
“We value diversity and respect for others, and we strive to avoid offending or shocking users with ads, websites, or apps that are inappropriate for our ad network,” it said on its ad guidelines
Here are some examples of content that YouTube considers violent or shocking:
- Profane language.
- Violent language.
- Discriminatory terms or imagery.
- Gruesome imagery.
- Graphic images or accounts of physical trauma.
- Gratuitous bodily fluids or waste.
- Promotions that are likely to shock or scare.
- Promotions that are capitalizing on sensitive events.
What YouTube considers as shocking factors in video ads:
- Whether the video shows scenes containing violent and/or graphic imagery that can be shocking or disturbing to viewers (e.g, Showing blood splatter, sexual fluids, human or animal waste).
- Whether the video shows the graphic aftermath of a violent act.
- Whether the shots of violence or gore are the focal point of the scene in the video.
- Whether the violence contained in the video is realistic when posted in a dramatic context.
- Other factors include the camera angle and focus, and the clarity of the images in the video.