Shopee Malaysia has the most positively talked about brand throughout 2020, according to YouGov, topping its Best Buzz Rankings 2020 in Malaysia once again with a score of 67.9. Shopee topped the ranking last year with a score of 60.9.
Making the top five for the 2020 rankings were WhatsApp (53.6), McDonald's (52.4), KFC (51.6), and Milo (49.9). The rankings track data from 1 January to 31 December last year and were drawn from YouGov's BrandIndex, which measures the public’s perception of brands daily.
Meanwhile, Dettol was the most improved brand in Malaysia, jumping 12.9 points to clinch a score of 45.0. Next on the list was KFC, which saw a 12.7 increase in score to 51.6 last year. At the same time, Maggi also improved its standing in the buzz rankings, rising 12.6 to 36.8.
On a regional front, Shopee also topped the buzz rankings for Asia Pacific last year. In fact, the regional rankings were dominated by tech brands last year, with YouTube, Samsung, WhatsApp, and Facebook among the top five. Netflix and Google were ranked seventh and eighth respectively. With most of 2020 spent under lockdown, it is no surprise that most of the seven of the top 10 brands in last year's buzz ranking were digital brands. Meanwhile, it is also evident that respondents in Asia Pacific turned to social media to keep themselves entertained.
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asked respondents: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
Photo courtesy: 123RF
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