Wunderman Thompson has appointed Bas Korsten (pictured right) and Daniel Bonner (pictured left) as global chief creative officers. Both will report to global CEO Mel Edwards and are responsible for driving the agency’s offering forward and setting its creative vision.
Korsten will continue to be based in Amsterdam, while Bonner will continue to be based in London. They will also take the lead in raising the standard of Wunderman Thompson’s work while harnessing the full breadth of the agency’s capabilities.
Prior to this role, Korsten was creative lead for Wunderman Thompson Amsterdam, and led the J. Walter Thompson’s Global Futures Council. According to Wunderman Thompson, Korsten’s ambition and commitment to creativity turned a traditional office in Amsterdam into one of the most talked about agencies worldwide.
Meanwhile, Bonner was previously global chief creative officer, brand experience at Wunderman Thompson. In his role, he was responsible for bringing clients a competitive advantage through innovative experiences inspired by creativity, data and technology.
Korsten said creativity is the lifeblood of Wunderman Thompson and leveraging its network to build and enhance creative solutions that grow its clients’ business is what truly inspires him.
“We can do great things together. So, I’m thrilled to step into this new role and I can’t wait to connect all our capabilities with the incredible creative talent we have at the agency,” he said.
Bonner added that he is looking forward to joining forces with Korsten and continuing to elevate the agency globally as an inspirational powerhouse. “Creativity is a genuine competitive advantage for brands and business, and we are 100% committed to develop groundbreaking ideas for our clients, deeply intertwined with data and technology,” Bonner said.
Meanwhile, Edwards said that both Korsten and Bonner each have an eye for creative solutions and a reputation for putting innovation at the heart of everything they do. “Their ability to make ground-breaking work is why they are the ideal creative leadership team at our agency. I couldn’t be more excited to see what the two of them accomplish as creative leaders,” she added.
In May this year, the agency named former JWT chief creative officer SheungYan (Mayan) Lo chief creative officer for Asia Pacific. It also formed an Asia Pacific leadership team comprising Krishnan Menon, Mark Miller, Thomas Brauch, James Bay, Ashley Amanna, Lindsay Shirley, and John Rees.
Last month, the agency tied up with real-time customer data orchestration company Tealium to integrate its AudienceStream CDP as the profile streaming engine for Wunderman Thompson’s customer cloud. The customer cloud brings brands and people together for relevant and timely conversations, acting as the hub and clearinghouse for customer data.
Wunderman Thompson Malaysia names Patrick Yap MD
Wunderman Thompson hires BBDO SG’s Rebecca Nadilo as strategy chief
Wunderman Thompson Malaysia CEO Saurabh Saksena exits
Wunderman Thompson SG names Nimesh Desai CEO
Changi Airport Group picks Wunderman Thompson as creative agency in Indonesia