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Wunderman Thompson names creative lead, forms APAC leadership team

Wunderman Thompson has named SheungYan (Mayan) Lo (pictured) chief creative officer for Asia Pacific. He was previously chief creative officer at J. Walter Thompson (JWT) North Asia prior to the merger and joined the advertising industry in 1996 with his first role at JWT. Lo will also continue as chairman, APAC Creative Council and will be based in Shanghai.

Meanwhile, chief operating officer APAC Krishnan Menon (pictured second from right on top row) has been named chief client and growth officer APAC. He has been with WPP for 22 years and has worked with clients such as Bose, HSBC, Microsoft, United Airlines, GSK, Chanel Kellogg’s, Unilever, AIA, Vodafone, Ford, Shell and various other B2C and B2B assignments. He believes that creative content, technology and data used intelligently and seamlessly have the power to transform one-sided advertising of the past into experience-driven consumer engagement.

The agency has also appointed Mark Miller (pictured bottom left) to lead the CX capability across the region as head of customer experience APAC. Miller was previously the head of planning APAC. In his new role, he is tasked to use a consumer-centric approach that integrates data, design thinking, social, CRM, loyalty, and research to help clients identify new business opportunities, and craft compelling customer engagements that drive measurable results. He has over 20 years of marketing expertise, 12 of which with Wunderman, across a wide range of verticals including technology, banking, insurance, legal, healthcare, pharmaceutical and retail.

Thomas Brauch (pictured second from left on bottom row), head of analytics APAC, has been promoted to head of data and analytics APAC. Brauch has over 20 years of experience in brand marketing, eCommerce, primary research and advanced analytics, among others. He is experienced in helping brands understand their customers’ needs and motivations to create meaningful and relevant experiences that drive engagement, revenue, and loyalty.

In the meantime, James Bay (pictured third from left on bottom row) has been named managing partner, commerce for Greater China. A 20-year digital veteran and former ECD, Bay spent eight years in China with POSSIBLE and Wunderman, launching the commerce presence for a range of brands such as Nike, Converse, P&G, Estee Lauder, MAC Cosmetics and Tom Ford.

Closer to home, Jakarta-based Ashley Amanna (pictured second from right on bottom row) has been appointed eCommerce lead for Southeast Asia. He has over 10 years of unique experience in domain monetising, ad platforms, digital marketing, brand building and e-business. He was previously GM at Wunderman Indonesia, where he helped motivate brands and clients to develop comprehensive ROI driven strategies that improve overall strategic e-business efficiency in the Southeast Asia region.

Wunderman Thompson also named Lindsay Shirley (pictured top right) to the newly created role of chief talent officer APAC. Prior to joining the agency, she was the global operations and talent director at digital marketing consultancy Acceleration based in South Africa. During her time there, she led change management by identifying, retaining and developing talent.

CFO of Wunderman APAC, John Rees (pictured bottom left), has also been promoted to CFO of Wunderman Thompson APAC and is tasked with overseeing finances, resource planning, client profitability and acquisitions. He has over 20 years’ international commercial finance experience in Europe, Asia and North America.

More recently, Justin Peyton (pictured third from left on top row) was named Wunderman Thompson’s chief strategy and transformation officer APAC. He has over 20 years of multi-disciplinary experience, and his career spans finance, media, data-driven marketing, and digital transformation.

The APAC senior leadership team will report directly to APAC CEO Annette Male (pictured top left). Male said the new team brings together a “unique breadth” of capabilities that align with its commitment to help drive growth for its clients, people and partners.

“I’m truly excited to be working with the best in our business to build this new kind of agency that clients are asking for, and that the market is demanding,” Male added.

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