Wowo Shampoo brand asks influencers to dissociate with product

Wowo Shampoo’s brand owner has called out local influencers embroiled in a controversy surrounding its products. This followed a recent stir and debate over whether or not its products were sold via a pyramid or multi-level marketing (MLM) structure, a claim also shut down by the shampoo brand owner.

In a Facebook post addressing the matter, a brand spokesperson called the recent influencer argument and asked to be dissociated from the conversation. “And those who keep writing on Wowo just to get viewers for your paid ad, please get a life,” the statement added. It also debunked claims and accusations that its brand was selling within an MLM structure, and claimed that it is instead “direct marketing”.

“We are a locally registered company in Singapore and have also registered our notification for selling with HSA (all required products). Furthermore, we always have correspondences with HSA to make sure all our products meet the requirements to be legally sold in Singapore,” the statement added. Read the full post here:

The lengthy Facebook post follows a recent stir in the influencer community which saw several influencers becoming product distributors. While the drama focused mainly on products from Luxury Queen Singapore, Wowo Singapore's brand of haircare and collegen products which also got tangled in the debate.

The topic came to prominence when influencers such as Ang Qiu Ting (bongqiuqiu), Donna Goh (ponyyzz) and Sheena Sim (ohroses) admitted to taking on the role of distributor for skin care products under Luxurious Queen Singapore, which owns products such as LQmask and SQmask.

This saw the queen bee of influencers Wendy Cheng, known as Xiaxue, speaking up on the matter and also raised conversations around transparency and authenticity, along with client-influencer relationships.