MRM//McCann China has appointedÂ William Wu as its head of data and analytics.
In this new role, Wu will be working to provide deeper integration of data and creativity, and improve the effectiveness of communications for MRMâ€™s clients.
Wu joins MRM//McCann, having served in previous roles at agencies and performance marketing companies. These include Miaozhen, Wunderman, and Proximity. He possesses knowledge in data analytics, modelling, CRM, data management platforms, commerce, and social listening, Wu also boasts a wide variety of industry experience including automobile, healthcare, luxury, and beauty categories.
â€śWu is one of the best-integrated data minds in China, but his real skill is his unique ability to provide productive recommendations to clients that help drive their performance. This will be enormously impactful,” saidÂ Bryce Whitwam, CEO of MRM//McCann China.