BMW China has added Wieden+Kennedy Shanghai as a creative agency partner after a year-long multi-agency pitch.
Aside from brandâ€™s current digital agency Interone, W+K Shanghai will be responsible for a variety of digital creative work including marketing campaigns and platform development for BMW China, starting from July.
W+K Shanghai will dedicate its strong creative expertise, provocative creative ideas and the iconic storytelling to help further drive BMWâ€™s brand excellence through digital communications in China.
â€śBMW is one of the worldâ€™s great brands. Weâ€™re proud to be partnering with them in China and share their ambition of delivering breakthrough creative work that elevates the brand to new heights in this market,â€ť said Bryan Tilson, managing director of W+K Shanghai.