What happens when Singapore's football stars get the run of Changi Airport?

As football fever sweeps across the globe, Changi Airport is bringing the excitement closer to home with a new campaign featuring Singapore football stars, free match screenings and a slate of football-themed activities across its terminals.

The initiative is anchored by a new film titled "Where the world comes to play", which celebrates community, national pride and the unifying power of sport.

The film follows a young boy whose wait at Changi Airport takes an unexpected turn after an encounter with Singapore national football team captain Hariss Harun. What follows is a football relay that weaves through some of Changi Airport and Jewel's most recognisable attractions, including the Jewel Rain Vortex, The Wonderfall and Dreamscape.

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The campaign also features Singapore national football team head coach Gavin Lee, alongside national players Jacob Mahler, Shawal Anuar, Kyoga Nakamura and Tyan Foong. Local football legend Fandi Ahmad also makes a special cameo appearance.

Beyond the film, Changi Airport is offering free live match screenings from 12 June to 20 July. Fans can catch the action at ST3PS in Terminal 3's public area, as well as TV lounges located within transit areas across Terminals 1 to 4.

To further engage football fans, visitors can take part in a "Football champions trail" located in Terminal 3's public areas. Through a series of football-themed quizzes and challenges, participants can unlock shopping and dining rewards worth more than SG$50, subject to minimum spend requirements.

Those who complete the trail will also receive a complimentary ticket to the Bouncing Net attraction at Jewel Canopy Park.

Meanwhile, passengers travelling through the airport's transit areas can participate in football-themed games designed to test their balance, strength and reflexes. Participants stand a chance to win prizes, including a top prize of 200,000 Changi Rewards points worth SG$1,000.

The campaign also comes with a range of football-themed dining and retail promotions across the airport, including access to late-night and 24-hour dining options for fans catching matches across different time zones.

“Football is a universal language that brings people together, much like how Changi Airport and Jewel connect travellers from across the globe," said Kelvin Ng, vice president, corporate and marketing communications at Changi Airport Group. 

He added, "The film is our celebration of the Singapore national team and the players who dedicate themselves to the sport. Their passion and talent deserve to be seen by the world, and we are proud to tell their story in a setting that is uniquely Changi." 

Ng said the airport is looking to tap into the influx of international travellers and football fans during the tournament period through a mix of free screenings and fan-focused experiences. The activities are intended to bring both visitors and residents into the celebrations while showcasing Changi Airport as a destination where the world comes together through sport.

In tandem, Naufal Gani, head of marketing, Football Association of Singapore said, “We are excited to partner Changi Airport Group to celebrate the passion of Singapore football. Seeing our football talents work their magic through Changi Airport and Jewel is a proud moment for all of us, reflecting the energy and spirit of our football community.”

According to Lee, head coach of the Singapore men's national team, filming at Changi Airport and Jewel provided a welcome change from the team's usual travels for training and matches. He said the experience gave players an opportunity to showcase their personalities and passion for football beyond the pitch, while helping strengthen connections with supporters ahead of key regional and continental tournaments.

Changi Airport's latest activation comes as brands across Singapore ramp up efforts to tap into football fandom ahead of this year's global tournament. Last week, Nike Football opened an immersive pop-up at Wisma Atria, bringing its "Rip the script" platform to local audiences.

Running until 19 July 2026, the activation blends sport, style and storytelling through a retail experience designed to encourage players and fans to rethink how football is played and expressed.

Meanwhile, adidas recently tapped into a different kind of fandom altogether, bringing football closer to pet owners with its FIFA World Cup Federation Jerseys for Argentina and Japan as part of its first-ever pet collection in the market.

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