The FIFA World Cup is coming to McDonald's, and Grimace made the squad

McDonald's is bringing the FIFA World Cup 26 fever to fans worldwide with a slate of limited-time meals, collectible merchandise and fan experiences designed to celebrate the world's biggest football tournament.

As part of the global campaign, the fast-food giant is rolling out FIFA World Cup 26 meals and Happy Meals featuring exclusive collectibles inspired by football icons including David Beckham, Ronaldinho Gaúcho, Thierry Henry, Son Heung-min and Lamine Yamal, alongside fan-favourite character Grimace.

The campaign also includes FIFA World Cup-themed Squishmallows plush toys, digital experiences and community activations across participating markets.

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In Singapore, McDonald's is kicking off the celebrations from 11 June with a local line-up of menu offerings, collectibles and fan experiences inspired by the tournament. Leading the launch is the return of the honey soy chicken McCrispy, alongside the debut of spicy jalapeño chicken McNuggets and the first-ever standalone Big Mac sauce dip.

Fans who purchase a FIFA World Cup 26 meal will also receive one of six limited-edition collectible cups featuring football legends David Beckham, Ronaldinho Gaúcho, Thierry Henry, Heung-Min Son and Lamine Yamal, as well as Grimace.

The local campaign also introduces new pistachio-flavoured desserts, including the pistachio soft serve, pistachio sundae and pistachio OREO McFlurry.

Meanwhile, from 4 June, every Happy Meal will come with one of 12 limited-edition FIFA World Cup 26 Squishmallows plush toys, with new characters released weekly throughout the campaign period.

McDonald's is also extending the campaign beyond its food offerings with exclusive merchandise and fan experiences. From 29 June, members can redeem a McDonald's football kit comprising a statement T-shirt and collectible pin set through the McDonald's app. The merchandise will be available for redemption at selected stores, while stocks last.

The brand is also bringing fans together for a FIFA World Cup 26 finals watch party at McDonald's Marine Cove on 20 July. Running from 2am to 6am, the event will allow football fans to watch the tournament finale alongside fellow supporters.

Tickets can be redeemed via the McDonald's app from 30 June, with each redemption valid for up to five people. Attendees will also have access to an unlimited chicken McNuggets and french fries buffet throughout the event.

For fans following the tournament's early kick-offs and late-night matches, McDonald's is also bringing back the breakfast burger chicken ham, along with the new breakfast burger sausage.

“At McDonald’s, magic happens when families, friends, and fans come together and celebrate with the people they love. Partnering with the FIFA World Cup 26 allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game,” said Drina Chee, senior director, marketing and digital customer experience at McDonald’s Singapore.

She added, “As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute, bringing your McDonald’s favourites to the heart of every game, alongside limited-time meals and keepsakes so fans of all ages can be part of the excitement all tournament long and beyond.”

MARKETING-INTERACTIVE has reached out for more information. 

As brands ramp up their FIFA World Cup 2026 marketing efforts, many are also tapping football's biggest stars to drive fan engagement. Earlier this year, the LEGO Group enlisted Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr. for a global campaign promoting its new LEGO Editions platform.

The initiative featured football-themed building sets and fan activations, with the four players fronting content centred around the LEGO Editions FIFA World Cup official trophy set.

Similarly, adidas tapped a mix of sporting and entertainment stars for its FIFA World Cup 2026 campaign, "Backyard legends". Fronted by Timothée Chalamet, the film featured football icons including Lionel Messi, David Beckham, Zinedine Zidane, Alessandro Del Piero, Lamine Yamal, Jude Bellingham and Trinity Rodman, celebrating the grassroots origins of football greatness.

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