The biggest football rivalry this season might be in your neighbourhood

Senoko Energy is tapping into football fever with a nationwide campaign designed to bring Singaporeans together through neighbourhood rivalries, watch parties and customer rewards.

Dubbed "Homeground", the campaign aims to transform living rooms into gathering spaces where families, friends and neighbours can connect over the football season.

The initiative centres on a nationwide competition pitting Singapore's five zones — North, North-east, Central, East and West — against one another. Participants can join through an AI-powered WhatsApp chatbot and will be automatically assigned to a zone based on their postal code.

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Residents are encouraged to rally votes for their zone and track standings via a live leaderboard on the campaign microsite. Voting closes on 5 July.

The winning zone will see all participating voters entered into a lucky draw, with 100 winners receiving SG$200 in GrabFood e-vouchers each. The giveaway forms part of a SG$20,000 prize pool sponsored by Senoko Energy.

To sustain engagement throughout the campaign, Senoko Energy will also roll out a series of lifestyle polls. The first 100 respondents for each poll will receive SG$5 GrabFood e-vouchers, with a total of SG$1,500 worth of prizes available.

Meanwhile, existing Senoko Energy customers can take part in a private email quiz, with the fastest correct respondents standing to win a share of a SG$38,040 prize pool. Prizes include FIFA World Cup 2026 season passes from Mediacorp and Philips NA210/09 air fryers.

The energy retailer is also offering promotional gifts to customers who sign up for or renew eligible electricity plans between 1 June and 31 July. Rewards, while stocks last, include a PRISM+ 50L mini bar fridge, a Shark FlexBreeze fan and a DOOBSTA' versatile fabric bean bag.

In a statement, Senoko Energy said the campaign reflects its belief that energy goes beyond electricity and plays a role in powering everyday moments shared among families, friends and communities.

The "Homeground" campaign is open to Singapore residents aged 18 and above, with no purchase required to participate in the neighbourhood voting challenge. The winning zone will be announced on 6 July, while lucky draw winners will receive their prizes on 10 July.

“Some of the best moments in football are not just what happens on the pitch, but what happens at home, gathering around the big screen with family and friends, sharing food, cheering together and creating memories,” said James Chong, head of commercial and corporate communications at Senoko Energy.

He added, “As a brand that powers homes across Singapore, we want to create an experience that celebrates these meaningful events. 'Homeground' is about bringing people together and turning homes into places of excitement and connection throughout the football season.”

Senoko Energy is not the only brand tapping into football fever ahead of the FIFA World Cup. Recently, adidas brought football fandom to pets in Singapore with the launch of FIFA World Cup federation jerseys for Argentina and Japan as part of its first-ever pet collection in the market.

Designed around the idea of matching outfits for pets and owners, the collection extends adidas' football-inspired designs to four-legged fans, reflecting the growing number of brands finding creative ways to engage consumers ahead of the tournament.

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