Wendy's pokes fun at FB rebrand, jokes about changing name to Meat

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Several brands have jumped at the opportunity to poke fun at Facebook rebranding its parent company to Meta. Wendy's got the ball rolling with the tweet "Changing name to Meat" and this was meat with a series of responses from other brands and consumers alike.

American snack brand Slim Jim said: "This is awkward - we are going with MEATA" to which Wendy's responded: "Into the meataverse". Xbox and Funko Pop said "Nice to meat you", while NASCAR told Wendy's to "Meat us in the fast lane". This social chatter also caught the attention of Meta, which tweeted a shout out to Wendy's and the latte responded: "Never meta face we couldn't book!".

Canadian eCommerce company Shopify also took a stab at changing its name to Meatify while PayPal-owned mobile payment service Venmo jokingly tweeted that it is changing the hashtag #VenmoMe to #VenmoMeat. Meanwhile, American insurance company Nationwide tweeted: "Bummer, Meta-wide doesn't work as a jingle" and Wendy's cheekily responded: "It must not be on your side", accompanied by a wink emoji. The insurance company is known for its jingle "Nationwide is on your side".

https://twitter.com/Wendys/status/1453806975117053956
https://twitter.com/Wendys/status/1453834531832741888
https://twitter.com/Venmo/status/1454157230224265216
https://twitter.com/Wendys/status/1453818323150512138

Some Twitter users also joined in on the fun, with one asking how Wendy's will safeguard consumers' meatadata. "By never freezing it," the fast-food chain said. One user even photoshopped an image of Facebook CEO Mark Zuckerberg with long hair and changed the name Meta to "Metal". Meanwhile, another individual asked if Wendy's will have a new hamburger called the "Zucker-burger" and if so, what will it consist of.

https://twitter.com/Wendys/status/1453833636311146497
https://twitter.com/withhearts/status/1453811894230282247

Facebook's rebranding of its parent company occurred last week as the company shifts its focus from social media to the metaverse. Moving forward, Zuckerberg said the company will be metaverse-first and not Facebook-first, which means over time, consumers would not require a Facebook account to use its other services.

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The new symbol is blue and was designed to be experienced from different perspectives and interacted with. It can resemble an "M" for "Meta" and also at times an infinity sign, signifying infinite horizons in the metaverse. This caught the attention of Newsenselab, a German developer for the migraine app M-sense Migräne, which also has a similar logo but in green.

"We are very honoured that Facebook felt inspired by the logo of our migraine app - maybe they'll get inspired by our data privacy procedures as well," Newsenselab said in a LinkedIn post, seizing the opportunity to roast the tech giant. The post was accompanied by a picture that showed both logos and the sentence: "Where they go low, we go high. #dataprivacy". Newsenselab followed up with another post shortly after, which said: "If this is causing you a migraine, Mark - download our app! #digitalhealth".

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The rebrand came amidst multiple media reports by outlets such as The Wall Street Journal, NBC News and Financial Times about the harm that Facebook's platforms bring to consumers as well as allegations that the tech giant prioritises profit over user safety. This first started with The Facebook Files investigative series by The Wall Street Journal, which touched on how Facebook's products are causing harm to users, for example. Zuckerberg and Facebook VP, global affairs Nick Clegg have since defended the allegations.

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