Webqlo introduces first SEA social media analytical platform

Full-service digital marketing agency, Webqlo has launched social media analytical platform, Adqlo in Southeast Asia. The move follows the increase of social media used by businesses and individuals to build brand awareness.

Adqlo uses big data technology that collects and simplifies data, giving users a clearer picture of what works and what doesn't. This is to tackle the tedious process of creating successful, cost-effective marketing campaigns, and finding the right content to achieve high engagement.

According to Ginz Ooi, founder and CEO of Webqlo, the agency believes that data marketing will be the next big thing for a marketing strategy, and will help brands make better business decisions using big data analysis.

"We want to introduce this innovation to Southeast Asia because we believe it will help users grow their digital marketing and sales," Ooi added.

Examples of the key features offered on the platform include Competitor Comparison, Fan Insight, and Content Insight. Competitor Comparison allowing users to view any social media profile and compare them with its comparison feature in one report, while Fan Insight, allows users to track and monitor their most engaging fans and post history. Users are also able to view fans who are not too happy with its content.

Lastly, Content Insight enables users to identify which contents captures the most engagement, competitor advertising spend and timing strategy . Full details on each post from the posting date, reaction type, content format and average interaction rate will also be given to users.

More new features such as ad detection, hashtag and keywords analysis are also expected to be rolled out soon.