Watchfinder & Co. has found a communications partner in Asia.
After a competitive pitch, Gusto Luxe won the business of the pre-owned luxury watch specialist to shape their communications strategies across the region. In Hong Kong, Gusto Luxe will be tasked with growing awareness for the brand in the city through earned media, consumer campaigns and influencer outreach.
"It’s exciting to leverage our proven experience in luxury communications to support Watchfinder & Co. build a purposeful foundation to their region-wide communications strategy. We’re energised by Watchfinder & Co.’s data-driven vision as a full-service hub for all luxury watch resources and are delighted to be helping them communicate their vision and expertise to new audiences in Asia through a robust communications strategy," said Nick Cakebread, founding partner of Gusto Luxe.
"Gusto Luxe’s Asiawide strategic experience and expertise in innovative communications, alongside their weighty experience in both the tech and luxury goods sectors, made them an obvious choice for us at Watchfinder and we are excited to be working with them," added Amy Scott, head of PR at Watchfinder & Co.