Wall's entices teens with K-Pop

K-Pop fans hold onto your seat, Wall's has launched Cornetto Super Jari Menari campaign in conjunction with its concert sponsorship for Korean boy band Super Junior.

The campaign, targeted at teenagers, started on 8 October and will run until 8 November.

Tan Feng Yin, assistant brand manager, Wall's Ice Cream Malaysia, told A+M  that this is the first digital campaign for Cornetto.

"By engaging teenagers via one of their biggest passions, which is music and specifically this year the trend still being K-Pop,  Cornetto's tagline 'Enjoy the ride, love the ending' can be brought to life. Getting teens to have fun by outing a little creativity into their video and ending up with a free pair of Super Junior Super Show 5 World Tour tickets –just like how you enjoy a Cornetto."

Tan further adds that this will encourage teens to be creative (both mentally and physically – using their fingers) and to showcase their passion for Cornetto and K-Pop music.

"This is something very different and new, compared to getting them to buy Cornetto to win prizes."

Besides its Cornetto Super Jari Menari Facebook app, the campaign is also promoted via online banners with a Cornetto finger dancing demostration video blasted on various digital channels, such as Yahoo, Facebook, Google and YouTube.

For this campaign, Immerse Communications manages the digital execution while Mindshare takes on its media duties.