Volvo Trucks creates virtual journey through Asia

Volvo Trucks has partnered up with the National Geographic Channel to roll out its Asia 360° campaign.

In the lead up to the Asia launch of their new truck range in May, Volvo Trucks has created a virtual journey from Singapore to South Korea. Users can follow through a microsite which features the stories of three different personalities and a collection of stunning 360° panoramic shots in Asia.

Elisabeth Larsson, vice president for vehicle sales and marketing at Volvo Trucks in Asia, said “We want to demonstrate that our commitment is not one-sided, but holistic, and that the innovation in our products comes with a greater purpose.”

“Globally, we are recognised as an innovative brand, which is also reflected in our communication measures. With the Asia 360° campaign, we want to open new views,” added Yannick Ott, marketing communications manager at Volvo Trucks in Asia.