Volkswagen Group Singapore on the hunt for integrated agency

Volkswagen Group Singapore is on the lookout for an integrated agency for a period of two years.

The agency appointed will be responsible for providing brand and retail strategic thinking, developing integrated communication plans, including ATL, digital, social and mobile. It will also handle traditional, digital, social, mobile creative development and production.

The scope of work includes brand strategy, product launch strategy and creative development, retail communications strategy and retail execution and POS materials production.

On the digital front, the agency appointed will be responsible for digital measurement strategies and analytics reporting, digital and social campaign initiatives, CMS maintenance and technical support for both mobile and PC as well as social media management.

The agency chosen needs to be based in Singapore and have auto brand experience in the local market. It also needs to be experienced in handling technical support for CMS and technical issues with the global team.

It will also be responsible for the launch of its upcoming Tiguan car model. Overall it will look to achieve Volkswagen’s goals to emotionalise its brand and become the best in volume category by 2018.

The pitch is set to be concluded in December. Marketing has reached out to VW for more comments.

Recently,  on a global level the auto brand appointed Omnicom’s PHD as its global media agency. The billings are estimated to be in excess of US$2.5billion and are slated to be effective January 2017. The agency will manage all eight VW Group brands: Volkswagen, Audi, SEAT, Skoda, Porsche, Bentley, VW Commercial Vehicles and MAN and spans 35 markets.