VivoCity in the midst of creative pitch

In an ongoing closed door pitch, VivoCity is looking for an agency to handle its creative duties.

Chang Yeng Cheong, deputy head, marketing communications confirmed the pitch is ongoing.

The tender is for a two year basis. Marketing understands that the mall runs five campaigns per year and the brand has shortlisted several agencies. The agency will be tasked with re-branding the mall, a source told Marketing.

Incumbent Mandate is also in the pitch. Dog Digital currently holds its digital business.