Smartphone brand Vivo has partnered with Taboola to deliver a fully personalised content experience for Vivo’s customers. This is in a bid to help the manufacturer drive engagement and monetisation to provide a significant new audience source to content publishers in the region.
Taboola will be Vivo’s strategic content partner to integrate directly on Vivo’s swipe right experience. As such, when users swipe right on the homescreen, Taboola will surface relevant personalised news and content from its network of premium publishers throughout Asia. The partnership also leverages Taboola’s footprint in the region through publisher partnerships such as NDTV, India Today, China Daily, Kapook and OhBulan.
Adam Singolda, founder and CEO, Taboola, said that the opportunity to create a personalised experience and surface relevant content in that “moment of next” is massive for users, journalism, and smartphone manufacturers.
“We are honoured to partner with Vivo, an innovative leader in the mobile space, on this journey. We look forward to creating the next wave of personalisation on smartphones, in addition to powering quality journalism by driving new audiences directly to publishers’ sites as opposed to walled garden environments,” he added.
In June, Vivo unveiled a global dance movement named #PassTheSwag, in a bid to unite football and music fans worldwide to create an iconic, memorable moment for the upcoming FIFA World Cup. This follows shortly after it launched its global brand campaign “Unlock Extraordinary”, in collaboration with BBDO South China.
Last year, the mobile brand launched its “Perfect Selfie, Perfect Ramadhan” Vivo V5s camera-phone campaign from communications partner Y&R Indonesia. According to Y&R, the spot, airing on TV and via social media, has attracted over five million views on YouTube.