W Communications, Bellow join forces to launch W Productions

Global creative and communications agency W Communications (W) has launched a new global joint venture in partnership with multi-discipline content agency, Bellow. The joint enterprise, W Productions, will be led out of W Asia, the Singapore hub for the agency’s work across the Asia Pacific (APAC) region.

Together, W and Bellow will leverage their combined agency capabilities to serve their collective client bases, blending the two agency's vision and approach. 

W Productions will further reinforce W’s content capabilities across its global network. According to the agency, this will accelerate the development of the W's transformation from its core earned-first communications into a full suite creative integrated communications and marketing agency services across the B2B and B2C sectors.

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“We are thrilled to embark on this partnership with Bellow as a significant step forward in enhancing and growing our integrated suite of services," said Robin Chang, APAC general manager at W Asia.

He added, "W Productions will provide a new and unique value proposition in the content production space to our clients as we continue to push the boundaries of innovation and creativity, delivering exceptional results that impact businesses positively across APAC and beyond. This integrated approach not only fosters bold creative synergy but also optimises costs and accelerates production timelines."

In tandem, Shafyq Hameed, founder of Bellow Media said, "Collaborating with W Communications is an exciting move for us as we look to grow our capabilities and continue to create dynamic content on a global scale. In today’s climate where brands are looking for quality content produced with efficiency and quick turnaround time, we are excited to partner with W’s dynamic global team to deliver fresh and impactful content solutions for our clients that cut through all platforms of paid, earned, owned and shared media."

The launch of W Productions is the latest announcement in showcasing the agency’s evolution towards a broader suite of integrated services beyond traditional PR. As part of this, Aaron Chan has been appointed to lead W Asia’s team of digital integration experts.

The agency said the division will be instrumental in leading new directions across both external and internal communications, leveraging global collaborations within the broader W network, as well as offering expanded digital services, creative and design capabilities, content creation, social marketing, paid media and more.

“The launch of W Productions, alongside Aaron’s appointment to lead integrated services out of our Asia Pacific hub, marks a pivotal moment in expanding our agency credentials and capabilities globally," said Warren Johnson, chief executive officer (CEO) and founder of W Communications. 

He added, "In the past few years, we’ve seen a significant evolution of the traditional media landscape, and, as a result, we’re continuing to expand into new areas that look to offer forward-thinking solutions and services for our clients."

The new joint enterprise follows Chang's recent appointment as general manager of W Communications' APAC operations. In his role, Chang will lead W's business and growth in the APAC region and oversee the further expansion of the agency's presence across integrated services and new APAC geographies.

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