Viu clinches deal with CJ ENM to air Encounter across Asia

PCCW Media Group's over-the-top (OTT) video streaming service Viu has acquired the exclusive OTT rights in Asia to air Korean romance drama series Encounter.

Produced by CJ ENM's subsidiary Studio Dragon, Encounter features Song Hye Kyo, best known for her leading role in the pre-eminent series Descendants of the Sun, and Park Bo Gum, famous for Reply 1998 and Love in the Moonlight. The drama will be premiered on 28 November in South Korea and will be streamed on Viu in Hong Kong, Malaysia, Indonesia, the Philippines, Singapore and Thailand with subtitles in local languages and as fast as four hours after telecast in South Korea.

"Bringing Encounter to our audiences in the region is an example of our commitment to offering the best and most extensive Asian content, including Korean, Japanese and Chinese content as well as Viu Original that we produce in local languages in Indonesia, Malaysia, Singapore, the Philippines, India and Hong Kong," said Janice Lee, managing director of PCCW Media Group.

"As a platform for Korean content with the most current and signature titles including both drama and variety shows, Viu is a great and effective partner to reach out to overseas audiences," commented Chul-yeon Kim, senior vice president of CJ ENM.

"Viu’s express subtitling, on-ground marketing and publicity as well as its fan insights in each market via its big data and experience allow our programmes to access larger audiences through its highly engaged platforms. We appreciate Viu for its proactive local promotion to raise the profile of our shows.”

Viu's portfolio of programmes also sees the growth of audiences and number of views. The platform said the number of video views have more than doubled to 1.2 billion in the first half of 2018 compared to the same period last year.