Visa payWave shows its magical side in latest ad

Do you believe in magic? Visa's latest campaign in Malaysia wants to make every moment a magical one from a child's perspective.

Conceptualised by BBDO Malaysia, the TVC ad which was launched last Thursday on local 8TV and Astro channels aims to promote its "contactless" payment technology, Visa payWave. It comes with two versions, 30-seconds and 95-seconds, in English, Mandarin and Malay.

The film, which was directed by Rajay Singh from directors Think Tank with music from Fuse Asia - shows a father who wants to delight and impress his daughter with his "magic". In this case, by tapping the Visa payWave at the cashier.

The ad was shared on Visa's Facebook on 19 May and has received positive feedback among netizens. To-date, it has gathered more than 22,300 views.

BBDO Malaysia did not comment on the article.