Digital Marketing Asia 2024 Singapore
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Visa and MTR offer citywide concert ticket giveaways to commuters

Visa and MTR offer citywide concert ticket giveaways to commuters

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Visa has launched citywide concert ticket giveaways for commuters to celebrate the brand being the first digital payment company in Hong Kong to provide contactless bank card payment for MTR rides.

Starting from 8 March until 15 May, passengers using Visa tap to ride on the MTR will be rewarded with lucky draw chances to experience music and entertainment events.

In collaboration with Katch, one of the music and entertainment platforms, Visa and MTR will bring together a sensational concert series of five live music shows scheduled throughout 2024, including the "Katch the POP" concert on 8 June, featuring top Cantopop boybands and female Kpop stars. 800 winners will be announced on 30 May. 

Participants must then tap to ride on the MTR with their enrolled Visa card to qualify for one lucky draw entry per day. Visa cardholders of cards issued by selected bank partners may earn up to three additional lucky draw entries per day.

As part of this citywide promotion, cardholders of credit cards or debit cards issued in Asia Pacific are invited to enroll and tap to ride with Visa on the MTR to earn lucky draw entries, with a total of 1,600 concert tickets up for grabs.

"We are committed to enhancing the daily commute for everyone, everywhere, by connecting public transport to convenient, secure and globally consistent Visa payments. In collaboration with MTR, Katch, our bank partners, and popular local and regional artists, we aim to make tapping to ride with Visa a rewarding journey," said Paulina Leong, General Manager, Visa Hong Kong and Macau.

"In 2024 and beyond, we will be rolling out a series of music and entertainment experiences to bring more joy to locals and overseas visitors on their MTR journey," she added.

MARKETING-INTERACTIVE has reached out to VISA for more information. 

Don't miss: Hong Kong Tramways and Visa encourage commuters to rediscover HK with new campaign

Most recently, Visa and Hong Kong Tramways extended their joint promotion period on HK$1 off every HK$3 contactless payment discount on Hong Kong trams, as a continuation of the longest-running promotion on the ‘Ding Ding’.

This collaboration signifies the ongoing digital transformation of Hong Kong’s public transport, providing passengers with more convenient travel to rediscover Hong Kong’s unique streetscape and local culture.

The extended promotion is amplified through multiple media channels including out-of-home ads such as Star Ferry. 

Related articles: 

BOCHK and Visa unveil new card to cope with change in consumption patterns
Visa and Siobhán Haughey join forces to raise awareness of travel payment security
Hong Kong Tramways and Visa encourage commuters to rediscover HK with new campaign

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