US agency sets foot in China

Global advertising agency kbs+ (kirshenbaum bond senecal + partners) has opened an office in Shanghai as an approach to expand to the China market.The company has appointed Douglas Lin as partner and CEO, and Jonathan Ip as partner and CCO of KBS China. They will be responsible for leading the agency's offering in Asia.Kbs+ has also introduced its Chinese brand name and logo “事话(Shihua)” which represents its global mantra “do things that matter”.“This isn’t a question of simply inserting a foreign agency model into China,” said Lin.“We are working to advance a more modern marketing approach with our clients in China to help them grow - both domestically and internationally.”Lin also added that the agency will be focusing on “solidifying the culture and foundation and looking for opportunities within kbs+'s existing client roster".Established in 1987 and headquartered in New York City, kbs+ now has presence in the US, the UK, Canada, Germany and China, with more than 700 creative and marketing experts.Its clients include American Express, BMW, Harman, PUMA, TE Connectivity and Simmons.