UNIQLO concludes media pitch in HK

UNIQLO has appointed FABCOM as its media agency for Hong Kong following a competitive pitch in July, MARKETING-INTERACTIVE understands. The appointment covers media buying, planning, and eCommerce for the market.

With its current footprint covering Hong Kong, Malaysia, Singapore, and Taiwan, FABCOM aims to be a strategic business partner for brands through an integrated marketing approach that combines strategy, technology, and data-driven solutions to improve performance and decision-making efficiency. 

This year also marks the celebration of UNIQLO with its 20th anniversary in Hong Kong, together with a renew open of their Mira Place Store on 17 October. The newly expanded UNIQLO Mira Place spans across three floors with a total area of more than 27,000 square feet – double its original size – is now the largest UNIQLO in Kowloon.

The store is the first in Kowloon to introduce experiential services such as UNIQLO COFFEE and RE.UNIQLO STUDIO, and one of the first locations outside Japan to feature Smart Lockers, significantly enhancing the brand’s O2O shopping experience.

The newly expanded Mira Place store also embraces the brand’s global store renewal standards, featuring a clean and bright colour palette combined with digital displays and spacious product shelving to showcase a wide range of popular items, all designed to create a comfortable and relaxed shopping environment.

Beyond the store reopening, UNIQLO has also unveiled the UNIQLO : C 2025 Fall/Winter collection, featuring the wine-red oversized sweatshirt and sweatpants, which debuted earlier in Hong Kong, Macau, and Taiwan.

Furthermore, the collection will also feature special colourways of the women’s short-sleeve cotton shirt and men’s and women’s HEATTECH extra warm cashmere-blend crew neck t-shirt. The classic U AIRism Cotton Oversized Crew Neck T-Shirt will make their debut in special colours unique to Hong Kong, Macau, and Taiwan, adding distinctive touches to autumn and winter styling.

Additionally, in recognition of this double celebration, UNIQLO has once again collaborated with the globally popular IP THE MONSTERS by POP MART, featuring illustrations of ZIMOMO by artist Kasing Lung in a special Hong Kong-exclusive UTme!.

Related articles:

UNIQLO taps Atsuhiro Tsuda to remind everyone not to forget their fathers
The Mills and UNIQLO promote local cultural exchange with T-shirt collection