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Unilever makes regional PR appointment

Unilever Food Solutions has appointed a public relations agency to raise awareness of its brands, which include savoury, dressings and tea products, across Southeast Asia.

Local agency Ate Integrated Communications is tasked with taking care of the company’s global communications objectives for the region. The agency will coordinate and lead a network of PR agencies in Indonesia, the Philippines, Thailand and Malaysia.

Part of the Unilever Group, Unilever Food Solutions owns brands in savoury, dressings and tea categories, including Knorr, Best Foods and Lipton.

The agency will also conceptualise and deliver new programming for Unilever Food Solutions’ global network of Chefmanship Academies, which trains kitchen professionals.

Mariam Chan Brimer, channel marketing manager, SEA, Unilever Food Solutions said that the agency was chosen for its F&B knowledge and experience in managing regional campaigns.

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