SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Unilever makes regional PR appointment

Unilever Food Solutions has appointed a public relations agency to raise awareness of its brands, which include savoury, dressings and tea products, across Southeast Asia.

Local agency Ate Integrated Communications is tasked with taking care of the company’s global communications objectives for the region. The agency will coordinate and lead a network of PR agencies in Indonesia, the Philippines, Thailand and Malaysia.

Part of the Unilever Group, Unilever Food Solutions owns brands in savoury, dressings and tea categories, including Knorr, Best Foods and Lipton.

The agency will also conceptualise and deliver new programming for Unilever Food Solutions’ global network of Chefmanship Academies, which trains kitchen professionals.

Mariam Chan Brimer, channel marketing manager, SEA, Unilever Food Solutions said that the agency was chosen for its F&B knowledge and experience in managing regional campaigns.

Read More News

in Singapore by

M1 retains Y&R

Following a closed door review, M1 has retained Y&R Singapore. The agency has been with M1 for the past four years...

in Global by

Stubbing out the Marlboro Man

Widespread crackdowns on tobacco advertising have well and truly ended the glory days of advertising for the tobacco industry. But..

Trending

Leave a Reply

You must be logged in to post a comment.