Twitter gets a brand makeover, keeps iconic bird logo

Twitter has unveiled a brand refresh which tapped on its users and their conversations on the platform as inspiration for the new look. CMO Leslie Berland said in a series of tweets that the new branding includes textures, pixels, movement, and memes. Additionally, it also revealed a new typography named Chirp, which Berland describes as "flexible and expressive, bold, agile and fun".

The iconic bird logo will remain and Twitter will be playing around with how it shows up. The new branding will be reflected in videos, posters, presentations, GIFs, and banners. According to Berland, there will be some pops and winks in the product as well. "The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real," she said.

She added that the marketing team sees its role as amplifying the best of Twitter and the voices that make it so, creating work that’s honest and open, authentic and true. MARKETING-INTERACTIVE has reached out to Twitter for additional comment.

Earlier this week, Twitter expanded its partnership with NBCUniversal to include premium digital content. The multi-year content partnership seeks to bolster the two companies' longstanding advertising and content partnership, and see NBCUniversal making some of its content exclusively available on Twitter outside of its NBC properties. According to Twitter, this allows marketers to meet global and local audiences where they are, shape key cultural conversations as they unfold in real-time, as well as build innovative ad experiences around trending content. This includes sponsored sports highlights, red carpet livestreams, watch parties, and fan voting. The partnership is also said to bring a variety of opportunities for brands to advertise on Twitter. The partnership covers Twitter markets globally, including Asia Pacific.

Photo courtesy: 123RF

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