Media giant TV5’s early leap into multiscreen entertainment is already paying off, following rosy early results from TV series Jasmine engaging audiences globally online.
Launched last 1 June, the romance-suspense series is the first show in the country available on a second screen, allowing audiences to enjoy content both from their television and mobile screens. It stars celebrity Jasmine Curtis-Smith playing as fictional version of herself hounded by a stalker called Maskara.
The cross-platform approach also allows viewers to share content with fellow fans, generating valuable conversations that gives the show a boost in viralcy and buzz. The agencies behind the project are Ace Saatchi & Saatchi for creatives and Unitel Entertainment as line producer.
TV5 touts that Jasmine is building an online following especially pronounced at Twitter, for three consecutive since its debut.
The hashtag #WhosTheSTALKER and #JasmineURLoved landed at No. 1 spot in the top trending list in the Philippines last 14 June and 21 June. A record for the show was #STALKERKaKung, which made it to No. 2 worldwide and simultaneously at No. 1 in the Philippines last June 28, generating over 48,600 tweets and more than 3,000 retweets and staying at the top trending list for 24 hours up to 29 June.