Real-time media buying platform for video advertising, TubeMogul has launched in Asia, roping in BBC.com's former VP, commercial and operations Phu Truong.
He recently left BBC.com after a five-year stint with the company.
Truong will head the company's new Singapore office and will be tasked to introduce TubeMogul's media buying platform which aims optimise digital videos by combining it with real-time buying.
Prior to BBC.com, Truong has also held a range of positions at media giants such as The Wall Street Journal and CNBC.
According to TubeMogul, real-time video advertising is on the rise in Asia especially in markets such as China, India and Japan. According to the company, in Singapore, the number of streams averaged up to 2.54 million per day in August.
He will report to Marc Galens, VP of international at TubeMogul.
TubeMogul is based in California with offices in Toronto, New York, London, Sydney, Detroit, Chicago, Los Angeles and Singapore.