Trip.com Group has appointed Finn Partners Travel & Lifestyle Group as its agency of record.
The assignment begins in March. Covering a global remit, the account is spearheaded by CatchOn across their offices in China and Hong Kong, while Finn teams in London and New York work alongside the Trip.com Group team based in Shanghai.
The agency is responsible for creating and implementing an extensive scope of corporate communications activities to elevate Trip.com Group’s brands and bolster its corporate reputation among consumers as well as trade and business stakeholders. It will also handle creative campaign ideation, corporate and consumer media relations, content development, crisis communications and social media.
Finn will leverage its deep database to help advise on trends and recovery for tourism destinations and organisations while the industry moves on from the impact of COVID-19. Finn's remit also includes reinforcing Trip.com Group’s commitment to sustainable tourism.
"Trip.com Group is in a strategic position to leverage the group’s leadership expertise in Asia during this critical time to lead the road to recovery for the industry. With our global footprint and expertise, Finn Partners’ hub and spoke approach will provide the Trip.com Group team with round the clock service as we drive the corporate conversation around this recovery and specifically China’s intrinsic role in generating confidence back into the international travel marketplace," said Debbie Flynn, managing partner global travel practice leader for Finn Travel & Lifestyle.
"Finn's combined travel and technology expertise, established global footprint, and extensive crisis experience with multiple clients during these challenging times for the travel industry mean they were the right partner for us to take the brand forward into a new era for travel," added Pluto Peng, head of global PR at Trip.com Group.