TRAM300: Revolutionising out-of-home advertising with the first giant canvas

If you’ve been on Hong Kong Island recently, you couldn’t help but be captivated—or even distracted—by the giant moving billboard known as TRAM300, featuring striking ads such as Chloé, Emperor Properties. This groundbreaking new tram format is rewriting the rules of out-of-home (OOH) advertising, marks a significant breakthrough, positioning TRAM300 as a pioneering force in urban branding and experiential marketing. 

Where classic heritage meets contemporary innovation 

Traditional tramcar advertising has long been a staple for marketers seeking dynamic city exposure. Marketers consistently seek to maximise every available surface to amplify visual impact, especially on dynamic moving billboards like tram body advertising.  

TRAM300 is making these wishes come true by acting as a tram solely dedicated to advertising, without any passengers on board. This fundamental shift enables unprecedented creative freedom and enhanced brand visibility. 

Pushing past limits to unlock more dynamic creativity 

TRAM300 is exemplified by standout campaigns from "The MVP" by Emperor Properties and luxury fashion brand Chloé. Together, these campaigns showcase TRAM300 embracing 2025 design trends—maximalism and bold typography while pushing creative boundaries.  

By turning trams into moving art installations, these brands create memorable urban experiences that blend creative expression with cultural relevance and environmental consciousness, setting new standards for storytelling on Hong Kong’s streets. 

With advertising space approximately 50% larger than standard tramcars, the enlarged surface area offers marketers the ability to create immersive storytelling, helping them crafting bold, high-impact campaigns that captivate audiences not just at street level but from multiple vantage points, including wider streets and public gathering areas.  

Brand stories in motion 

CODY out of home, the local out of home expert with the exclusive advertising concession of Hong Kong Tramways and Kowloon Motor Bus(KMB), expertise in urban media solutions has been instrumental in bringing TRAM300 to life.  

Hilda Cheung, marketing director of CODY out of home, remarks, “TRAM 300 represents a new era in OOH advertising—a purpose-built platform that elevates brand engagement through amplified visibility and creative possibilities.” 

“Combining historic charm with cutting-edge advertising technology, TRAM300 bridges heritage and modern brand storytelling yet enabling brands to showcase commitment to sustainability while captivating diverse, urban audiences,” Cheung added. 

According to market research conducted by CODY out of home, the TRAM300 campaign running from 11 September to 8 October, the campaign effectively reached key demographic segments, with audiences aged between 35 and 44 and those aged between 25 and 34 representing the largest shares at 35.36% and 24.28%, respectively.  

This balanced demographic with approximately 4.3 million impressions and income distribution highlights the campaign’s broad reach across diverse consumer groups and its strong resonance with potential buyers with high purchasing power. 

Brands adopting TRAM300, empowered by CODY out of home’s visionary media solutions, are not just embracing a new advertising medium; they are redefining how urban spaces can be transformed into lasting brand experiences.  

As OOH media advances, TRAM300 sets a new benchmark for innovation, providing marketers with a powerful platform that combines impact, reach, and unparalleled creative freedom—all on wheels. With TRAM300, the future of tram advertising is here—bold, expansive, and unmistakably transformative. 

This article is sponsored by CODY out of home.