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Toys “R” Us Hong Kong launches Facebook AR filter with coupon

Toys “R” Us Asia has launched their first ever Facebook Augmented Reality (AR) camera filter for Toys “R” Us Hong Kong. Developed by creative tech agency AliveNow, the AR Camera effect features the toy shop’s famous mascot, Geoffrey the Giraffe.

The entertaining AR camera experience is linked to a special coupon that users can unlock in the camera itself. Once users enter the Facebook AR experience, they are given three options of Geoffrey’s look to select from. By tapping the “dollar” sign while the filter is applied, they unlock a special Toys “R” Us coupon they can use.

Adhvith Dhuddu, founder & CEO of AliveNow, commented it was a smart move that Toy “R” Us added a commercial element into the AR filter with the special coupon, which can drive both customer engagement and sales.

Sidhanth Satish, senior manager, digital marketing & CRM, Toys “R” Us Asia said, “Geoffrey the Giraffe is so much more to Toys”R”Us Asia than just a mascot. He’s an integral part of all our communication and kids absolutely love him. Through the Geoffrey AR filter, kids and parents can now immerse themselves in an experience that’s true to all the values that define the Toys”R”Us brand – Fun, interactive, innovative and relevant.”

AliveNow, who has been at the forefront of creative tech innovations specifically with Facebook AR camera effects has built AR experiences in the region for Mastercard, Dove, LANEIGE and many other brands.

“Facebook’s AR platform has opened up some incredible never-before-possible opportunities for brands and we’re thrilled to be working closely with brands, agencies and Facebook itself to build these AR camera filters,” said Dhuddu.

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