Toyota Motor Philippines appoints official YouTube agency

Toyota Motor Philippines has appointed Scrollhouse, ACE Group’s social content studio, as its official YouTube agency following a competitive pitch for the automaker’s YouTube channel growth and refresh assignment.

The appointment will see Scrollhouse lead the development of Toyota Motor Philippines’ YouTube content, with a platform-specific strategy aimed at supporting sustained channel growth and scalable content creation.

The winning proposal was developed in collaboration with Lemonade, ACE Group’s digital growth and transformation agency, combining digital growth strategy and platform intelligence with social content expertise.

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“The attention economy has changed what brands are competing for. It’s no longer enough to simply put content out there - we have to understand where attention is moving and how people actually behave within each platform,” said Paolo Ferrer, head of content at Scrollhouse.

“For Toyota, that meant developing an approach specifically around how YouTube works and how audiences use it, rather than simply treating it as another place to publish.”

Gen Lizares, head of digital growth at Lemonade, said the assignment presented an opportunity to approach YouTube as a long-term growth challenge rather than a series of individual content executions.

“What made this assignment particularly exciting was that it was fundamentally a growth challenge,” Lizares said. “Lemonade and Scrollhouse were able to bring together a distinct digital growth strategy and content perspective built specifically for YouTube. That combination allowed us to think beyond individual executions and towards how the channel itself can continue to grow over time.”

The win comes as ACE Group introduces Scrollhouse as one of its specialist capability hubs, designed to help brands navigate an increasingly fragmented marketing landscape.

Built around an audience-first approach, Scrollhouse develops content informed by how people discover, watch and engage with material across social platforms. Its capabilities span ideation and production for evergreen content, web and micro-series, TikTok, Meta and YouTube, among other social environments.

Other specialist hubs under ACE Group include Lemonade for digital growth and transformation, Designery for brand identity and design, Brandstone for brand consultancy, and Airie Creative Labs for AI-enabled creative production.

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