Toyota and Suria let you choose your Raya mood

With the festive spirit of Hari Raya in full swing, Toyota Malaysia has launched "Gurindam Aidilfitri", its latest Raya music video in collaboration with Suria FM, offering a lively tribute to the season’s core values of family, forgiveness, gratitude, and safe journeys home.

The campaign places music at its heart, featuring Suria FM DJs in a playful, interactive narrative. The story begins with four DJs gathered at home, enjoying Raya kueh ('desserts'), when an old typewriter sparks to life. A holographic screen emerges, inviting them to choose a different Hari Raya celebration this year, with three moods: retro, camping, or party.

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Choosing retro, a friend arrives in a Toyota with an old vinyl record of Raya songs and ketupat. The group listens to the music and prepares ketupat together. Next, they pick camping, prompting another friend to arrive with camping gear. They set up outdoors, build a fire, and celebrate with food, drinks, and dancing.

Finally, selecting party, a third friend brings a DJ set, transforming the gathering into a lively celebration complete with festive sunglasses and glow sticks.

Just when they think their Raya can’t get better, a mystery box option appears. Upon clicking, the DJ they heard on the radio magically arrives in a Toyota, joining the group for a grand finale. The video concludes with all the DJs dancing in front of Toyota’s full lineup of vehicles, tying the festive fun to the brand’s commitment to safe and joyous journeys.

Through Gurindam Aidilfitri, Toyota Malaysia underscores its role in every Raya journey — celebrating togetherness, creativity, and the joy of returning home safely.

This Raya, brands across Malaysia are leaning heavily into music-led campaigns to connect with audiences on an emotional and cultural level. Farm Fresh’s "Bersama Semoola" highlights nostalgia and friendship through a playful boyband reunion, while AirAsia’s "Beraya dengan saya" pairs the airline with Malaysian songstress Siti Nurhaliza to celebrate reunion, travel, and festive joy. Both campaigns show how music can transform brand storytelling into memorable, participatory experiences.

Together, these initiatives reflect a broader trend in Malaysian festive marketing: using music to celebrate cultural moments, strengthen emotional connections, and create immersive experiences that resonate with audiences long after the campaign ends.

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