Can Farm Fresh bring a boyband back together this Raya?

Farm Fresh is turning up the nostalgia this Hari Raya with its 2026 campaign, “Bersama semoola”, a music-led film that brings together humour, heart, and a touch of retro flair. Anchored in the spirit of reunion, the campaign follows four former bandmates from the 1970s as they attempt an unlikely comeback, striking a chord between past memories and present-day connections.

Moving beyond the traditional focus on family, the film explores how Hari Raya can also be a time to reconnect with old friends who once played an important role in our lives. Blending humour, nostalgia and emotion, the story draws inspiration from the comedic style of Malaysian filmmaker Mamat Khalid’s Rock Ooo, while adopting a cinematic musical approach.

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At its core, “Bersama semoola” is about reconnecting with the people who matter and finding the courage to start again. It celebrates friendships that evolve into chosen family, highlighting how shared memories — especially through music —can bring people back together, said Farm Fresh in a conversation with A+M. The campaign also reinforces the idea that passion and creativity do not fade with age, but can always be reignited

The film is supported by an original soundtrack, “Gembira Raya bersama semoola”, performed by Margasatwa. The track is available across streaming platforms such as Spotify, alongside radio airplay, extending the campaign beyond the screen and into everyday listening moments.

To deepen engagement, Farm Fresh is encouraging audiences to create and share their own covers of the song on social media platforms including YouTube, TikTok, Instagram and Facebook, turning the campaign into a participatory, community-led experience.

The campaign was developed in collaboration with Edelman Malaysia, which worked on the story as part of its ongoing partnership with the brand’s festive campaigns. The film was directed by Faizal Noar, while the soundtrack was composed by Margasatwa alongside Megat Fazly.

For Chinese New Year last month, the dairy brand harnessed the power of AI and creative direction from Reservoir Production to roll out a visually striking 40-second TVC. 

The ad followed three men galloping through misty mountains on horseback, before emerging into a lush green meadow dressed in vibrant traditional Chinese attire — one of them none other than Farm Fresh’s founder and managing director, Loi Tuan Ee. The trio is then presented with premium ingredients, which they transform with magical flair into Farm Fresh’s signature Moola ChocoMalt drink, blending spectacle, tradition, and brand storytelling in one swoop.

Be part of #Content360 Malaysia, 13 May 2026, where creativity and community collide. Explore how AI-powered imagination, culturally resonant storytelling, and platform-savvy strategies are shaping the future of content. Gain practical insights, discover new tactics, and learn how the region’s top creators and brands are crafting campaigns that truly resonate.

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