Tourism New Zealand partners Digitas for SG market

Tourism New Zealand has appointed Digitas Singapore as its digital integrated agency for Singapore and Indonesia. This comes following a pitch process which concluded this month.As an expansion of its current role as Tourism New Zealand’s media agency for Southeast Asia, China and India, Digitas will be responsible for developing digital creative work with the objective of driving tourism value from Singapore, Indonesia and India.Steven Dixon, regional manager, Tourism New Zealand said that Digitas demonstrated a "strong understanding" of the Tourism New Zealand brand, coupled with real local insights and conceptual thinking. "We are very excited to have appointed them and are confident that a more localised and personalised  approach to our creative work, will deliver great results," he added.“It’s a privilege to extend our partnership with Tourism New Zealand. Being such an authentic brand and destination, I have no doubt that our unique ability to develop data and emotionally led creative solutions, and partner that with innovative media solutions will help to propel the New Zealand brand and tourism from the region," Rika Sharma, managing director, Digitas Singapore said.