Tourism Indonesia and AirAsia drive tourism efforts through marketing

The Ministry of Tourism Republic of Indonesia and AirAsia have officially unveiled a collaboration to drive tourism efforts in promoting Indonesia in Malaysia, through the vast connectivity the airline offers across the Indonesian archipelago.

The collaboration will see both parties focusing on marketing efforts in terms of brand advertising, promotional activities and activations across various touch points including digital, print, radio, in-flight branding, consumer selling travel fair and more.

In conjunction with the partnership, AirAsia is currently offering promotion for flights into Indonesia.

"Under the joint promotion for the media campaign we have announced today, we hope AirAsia will cater more travellers to Indonesia and more people especially Malaysians can experience Indonesia thanks to AirAsia’s numerous routes. This is obviously part of a much broader agenda of collaboration with airlines and the community," said Judi Rifajantoro, professional staff to the Minister on Tourism Infrastructure, Ministry of Tourism Republic of Indonesia.

Aireen Omar, CEO of AirAsia Berhad said, “As a truly Asean airline, we are committed to promote tourism to all countries in the region. We are pleased to be in partnership with the Ministry of Tourism Republic of Indonesia with an aim to boost tourism into Indonesia and Malaysia and promote social cohesiveness between both countries."

She added that this partnership could not be more timely as there has been a robust demand for Malaysia and Indonesia. In 2016, AirAsia has flown more than 4 million guests between both countries to contribute significantly to the tourist arrivals last year and this is only a fraction of the great potential we can achieve.

"We look forward to this commitment with the Ministry of Tourism Republic of Indonesia and we are confident that we can further increase more tourist traffic and income for both countries,” she added.